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Caplinked is a software as a service company (SaaS) dealing with virtual data security. They make it easy for you to transfer your data safely and securely online and among teams. As a company in the tech field it was important their website reflected a clean and modern tech look and feel.
Moving from their existing website to a new design meant designing for dozens of unique pages and updating their site architecture in such a way that the site was strategically set up for user experience, but did not lose any of the existing search engine optimization (SEO).
Caplinked’s existing branding was extensive and needed updating. Their existing logo determined the fonts used in the updated style, as well as the colors. We pushed for furthering the brand guidelines to include a number of gray and light greens to be able to develop the style into a fully functional and beautifully designed site.
Utilizing white-space, rounded edges, and illustration graphics updated to their colors allowed the site as a whole to come together as a beautiful example of modern tech design.
The menu is among the most innovative of design elements, both allowing the simplification of a complicated existing site architecture in such a way that customers can have an easy and enjoyable user experience while simultaneously being an innovative solution to showcase the tech aesthetic further.
The homepage was designed to create a bold first impression that would catch the visitors’ attention while maintaining Caplinked as being a leader of the tech-sphere.
The internal pages reflect the design, featuring many more illustrations brought into the branding guidelines and giving an overall appearance of a smart and friendly tech product. This design spanned a dozen unique page designs, each with its own illustrations and architecture.
A full component library was created so that updates to the Caplinked website would reflect the brand and consistency of the chosen style.
In conclusion, this website is a incredible example of the clean aesthetic design style common among the competitors and partners of Caplinked in the SaaS tech market. Simultaneously this website continues to exist as a unique, cutting-edge style, that will continue to look modern for years to come and grown with the company.
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