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Today, we’re excited to share with you our recent branding, website design, and website build project for Professional Facility Solutions, a maintenance and servicing company for commercial and retail facilities in the Denver and surrounding market.
Professional Facility Solutions came to us as a brand-new company without any brand guide or direction, and they hadn’t even picked out a name yet! Our team at Charcoal Grey Design Co. was thrilled to take on the challenge and wear many hats to create a cohesive and visually appealing brand for them.
We started the project by developing a logo and color palette for Professional Facility Solutions. After several iterations and brainstorming sessions, we landed on a logo that perfectly represents their business and values. The color palette we chose included a vibrant green and a muted teal, which evoke a sense of professionalism, trust, and reliability – key traits for a facility maintenance company.
Once the logo and color palette were finalized, we moved on to developing a complete brand package for Professional Facility Solutions, including business cards and stationery. The goal was to create a consistent and cohesive brand identity that would make a lasting impression on their target audience.
Before embarking on the website design and website build project for Professional Facility Solutions, our team conducted a thorough competitive analysis. We researched and analyzed the websites and branding of other maintenance and servicing companies in the Denver and surrounding market to gain insights into their strengths and weaknesses. This analysis helped us understand the industry landscape and identify opportunities for Professional Facility Solutions to stand out and differentiate themselves from their competitors.
Next, we tackled the website design. We created two different design concepts for Professional Facility Solutions, both of which they loved. Ultimately, they chose the first design, which featured clean lines, ample white space, and a strategic use of their brand colors. The design was visually appealing and user-friendly, with a clear call-to-action to encourage visitors to take the desired action, whether it’s to request a quote, schedule a service, or learn more about their offerings.
In terms of aesthetics, the website is designed with a clean and modern look, which reflects the professionalism and reliability of Professional Facility Solutions. The vibrant green and muted teal colors are used strategically throughout the site to draw attention to important elements and create visual interest. The ample white space allows the eye to flow down the page naturally, ensuring that the vibrant colors are never overwhelming.
To enhance the visual appeal of the website, we carefully selected high-quality photos from stock sites that had appropriate imagery for Professional Facility Solutions. These photos were chosen to complement the brand colors and convey the company’s services, such as maintenance and servicing for commercial and retail facilities.
In addition to the visual elements, we also worked closely with Professional Facility Solutions to develop compelling and engaging copy for their website. Our team crafted clear and concise messaging that effectively communicates the company’s unique value proposition, services, and benefits to potential customers. The copy was optimized with relevant keywords for web design agencies, branding, and facility maintenance to improve the website’s search engine visibility and drive organic traffic.
Finally, we completed the website build for Professional Facility Solutions, ensuring that the website is responsive, fast-loading, and easy to navigate on all devices, including desktop computers, tablets, and mobile phones. The website is built using the latest web design and development best practices to ensure a seamless user experience and maximum performance.
In conclusion, Charcoal Grey Design Co. had the pleasure of working with Professional Facility Solutions to create a brand identity and website that reflects their professionalism, reliability, and commitment to quality. From developing a logo and color palette to designing a user-friendly website and crafting engaging copy, our team worked closely with Professional Facility Solutions to create a cohesive and visually appealing brand that will set them apart in the competitive facility maintenance market. We’re proud of the result – a clean and modern website with vibrant colors, compelling copy, and a seamless user experience. We look forward to seeing Professional Facility Solutions thrive in their new venture with their professionally designed brand and website. If you’re in need of branding, website design, or website build services for your business, contact Charcoal Grey Design Co. today to discuss how we can help you make a lasting impression on your clients.
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