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ClinNexus is a startup healthcare app to help medical professionals connect to individuals seeking medical care. The goal of this company is to simplify the healthcare industry and reduce costs.
ClinNexus had a strict brand guide. Their existing designs had artifacts that needed to be pulled over into the website design. This design would inform product designs down the line, so it was of the utmost important to get this right.
In the healthcare industry it’s very important to produce a clean design reminiscent of the clean environments of hospitals and doctor’s offices. The aesthetic helps to produce trust between the client and product. Ultimately the design ended up being very clean, very attractive, with lots of white space, while still maintaining the unique elements of this company’s design. We focused on imagery that was already telling the story of the type of client care we want to encourage with the app.
Because the design of this website will inform the product design, we wanted to make sure a component library was being developed alongside the design for use in the brand guide. We utilized a clear structure that could easily translate to the mobile responsive version, utilizing bootstrap and visual standards that could easily convert to differing screen sizes.
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